Marketing and Retail Management
You would like this class if you are interested in:
- Owning a business
- Managing a retail business
- Marketing/Branding
- Entrepreneurship
Key things that you will learn in the class:
- Student run retail business
- Customer service/Sales
- Merchandising/ Visual Merchandising
- Networking/Communication Skills
- Resume’ writing/Interviewing Skills/Business etiquette
- Social Media Marketing
What will you leave the class with:
- Entrepreneurship and Small Business Certification
- National Retail Federation – Customer Service and Sales
- Dual Credit - 6 to 12 hours through Dallas College
- CTSO opportunity via GRCTC DECA
What jobs you could start with after graduation:
- Retail Management programs
- Retail Sales
- Business Owner/Entrepreneur
- Real Estate Agent
- Marketing Assistant
- Sales Representative
- Social Media Assistant
- Quality Control Specialist
- Customer Service Specialist
Instructor
The following courses will all be involved in operating the GRCTC retail school store, The Brand. The students will acquire hands on training on all facets on how to run a business.
Retail Management
Retail Management focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary for operating a successful retail establishment. The student is taught to evaluate methods for promoting merchandise, supervising employees, handling customer needs, and maintaining inventory.
As a member of this class you will learn what it takes to run a retail business in today's market. However, our class is unique in that it integrates today's business technology throughout the course, plus gives you hands-on experience in a real business setting. You will be learning about the basics of retail management and at the same time you will be acquiring hands-on experience operating our student run retail store, The Brand.
Advanced Marketing
As a member of this class student will learn what it takes to start, enhance, and run a business in today’s market. Students will be gaining real world, hands on training while operating our student run retail store, The Brand, at the GRCTC. In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas.
Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills. Students will have the opportunity to earn a certification in the area of marketing.