Marketing

Courses

Marketing and Entrepreneurship

 

Instructor:

Amy Bauer

The following courses will all be involved in operating the GRCTC retail school store, The Brand. The students will acquire hands on training on all facets on how to run a business.  

Entrepreneurship

The school store sign hanging above the store, "Brand". 

As a member of this class students will learn what it takes to start, enhance, and run a business in today's market. However, this class is unique in that it integrates today’s business technology throughout the course, plus gives hands-on experience in a real business setting.  Students will be learning about the basics of Entrepreneurship and at the same time will be acquiring hands on experience operating the student run retail store, The Brand. At the end of the year, students will have the opportunity to get their industry certification in Entrepreneurship and Small Business. 

Retail Management

Retail Management focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary for operating a successful retail establishment. The student is taught to evaluate methods for promoting merchandise, supervising employees, handling customer needs, and maintaining inventory. 

As a member of this class you will learn what it takes to run a retail business in today's market. However, our class is unique in that it integrates today's business technology throughout the course, plus gives you hands-on experience in a real business setting. You will be learning about the basics of retail management and at the same time you will be acquiring hands-on experience operating our student run retail store, The Brand.

 

Advanced Marketing

As a member of this class student will learn what it takes to start, enhance, and run a business in today’s market. Students will be gaining real world, hands on training while operating our student run retail store, The Brand, at the GRCTC. In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas.

The front window display of the school story highlighting the school Finance, Business, and Marketing classes.

Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.  Students will have the opportunity for a fee to earn a certification in the area of marketing.